Radova™ Studio

Spirit of Prague – The scent of Prague

The company was founded due to the need to convey the essence of the city of Prague and the given emotions. The scent evokes the beginning of spring after a rainy morning. The scent of lavender reminds of freshness, sandalwood of warmth and clove of the emotions of the city.

SCOPE OF WORK

VISUAL IDENTITY, PACKAGING DESIGN, ANIMATION

SOLUTION

Overall, we tried to create a brand that is not only about products, but about experience and connection with the city, which was reflected not only in the visual style, but also in the overall story and values of Spirit of Prague®.

CLIENT

Spirit of Europe s.r.o.

YEAR

2022

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The Spirit of Prague® project goes beyond just offering products; it involves creating an authentic brand that reflects the spirit of Prague and supports the local community. In the graphic design process, we emphasized the brand's values, which include supporting small local producers and sustainability throughout the supply chain. Every step of the production process, from manufacturing to packaging, takes place in the Czech Republic, not only supporting the domestic economy but also ensuring environmental sustainability.

The graphic design of the project reflects simplicity and elegance, creating a connection with the spirit of Prague. The characteristic scent of Spirit of Prague® evokes the unique atmosphere of the city, consistent across all brand products. When customers purchase these products, they not only acquire high-quality and original items but also carry a piece of Prague within them, which can evoke memories or transfer emotions to those who have not yet explored the city.

The blue color in the logo carries symbolism associated with trust, calmness, and professionalism. In the context of a project reflecting the spirit of Prague, the blue color also evokes a historical atmosphere and the elegant character of the city.

The creation of the symbol in the logo was the most important element we wanted to depict. The moon symbolizes time and continuity as it goes through various phases. It is also interpreted as a lasting connection to the history of Prague, with its constant development and transformation. The face expresses expression and identity. In combination with the moon, it symbolizes the unique character of Prague, emphasizing its beauty and peculiarities.

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Overall, we aimed to create a brand that is not just about products but about the experience and connection with the city, reflected not only in the visual style but also in the overall story and values of Spirit of Prague®.

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No items found.

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