Radova™ Studio

Reality Kostarika – Tropical living

Real Estate Costa Rica offers specialized advice on the sale and rental of their properties in Costa Rica. They help clients find a property to live or invest in and provide professional consulting services.

SCOPE OF WORK

BRAND MANUAL, CORPORATE IDENTITY, LOGO

SOLUTION

The Reality Costa Rica project represents an innovative approach to the real estate market in an exotic location. Our main goal was to create a strong and memorable brand that would not only attract new customers, but also reflect the uniqueness and beauty of Costa Rica. To achieve this, we designed a comprehensive visual identity including a logo, corporate identity and graphic manual.

CLIENT

BH CAPITAL GROUP Holding, a.s.

YEAR

2023

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Logo Design

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The creation of the logo was a pivotal step that set the tone for the entire brand's visual style. We designed a logo that is minimalist yet modern and timeless, ensuring its easy memorability and strong visual appeal. The logo incorporates key graphic elements reflecting the uniqueness and beauty of Costa Rica, such as the stylized symbol "K," which ensures easy brand identification and recognition. Thus, the reality of Costa Rica not only gained a visual identity but also a story that supports the uniqueness and attractiveness of this offering.

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Corporate Identity

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Color Palette

The primary colors are elegant black, pure white, and contrasting red, contributing to the creation of a strong and trustworthy brand appearance. This color palette was carefully chosen to ensure a consistent visual style across all marketing materials.

Typography

To ensure uniqueness and consistency, we used the Acier Bat Text Solid and Nimbus Sans fonts, which are suitable for both print and digital use. These fonts give the brand a modern and professional look.

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Corporate Stationery

Business Cards and LetterheadsWe designed business cards and letterheads that reflect the professional and modern appearance of the brand. These stationery items are designed to be not only functional but also aesthetically appealing and consistent with the overall visual identity.

Printed Materials and Advertising Materials

We also created a wide range of printed and advertising materials, including brochures, flyers, and posters. These materials are designed to attract attention and provide important information about the properties offered and the benefits of living in Costa Rica.

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