A logo manual is a document that defines and describes the basic elements of corporate identity and graphic design. The main element of the logomanual is the logo, which is the heart of the corporate identity. In addition to the logo, the logomanual may include other elements such as colours, typography, graphic elements, patterns and the use of the logo on different media.

CMYK is ideal for printing because it corresponds to the printing process that uses four colours to create an image on paper. This model is capable of reproducing a wide range of colours, including dark and rich shades. RGB is best suited for digital displays such as monitors, televisions or projection equipment. This model can reproduce bright and saturated colors that have a wide color range.

A unified corporate style means that all communication materials, from business cards to websites, will have the same visual appearance. This ensures uniformity and professionalism. It includes unique elements such as the logo, colors and also makes the company easily recognizable among competitors and helps build trust.

The symbol "R" indicates a registered trademark, while "TM" stands for "Trademark" when a company or business uses a logo, name or slogan but is not yet able to register it as a trademark.

Online graphics refers to anything that is created or presented on the Internet. It includes websites, social media, mobile apps, online advertising and other digital assets. Offline graphics refers to printed materials and physical media such as printed materials, billboards, brochures, posters, etc. This type of graphics is used to communicate outside of the digital environment.